Our Stories

Maison Margiela was founded in Belgium in 1988 by Martin Margiela and Jenny Mereins. The label is known for its freedom in choosing its materials, and draws attention for its deconstructive and avant-garde designs

We are ready and prepared: our Soul-sister men’s collection is here. Are we on thin ice? Maybe. But we are very keen to broaden our horizon, and the brave new world of men’s clothing is a logical next step.

Question: would you ever have thought that the first fashion shows took place in the 19th century? Granted, not on the catwalk, but on the promenades of horse racetracks. It was not until later that the leading fashion houses presented their collections by letting the models pace across a catwalk. An audience of well-to-do customers watched the latest collections while enjoying a drink. It wasn't until 1943 that the first, real Fashion Week took place in New York.

The brand Aiayu has already acquired a large following. Deservedly so, for the label’s collections are nothing but high-grade, durable, and made from honestly produced fabrics.

Experts know it, Hope designs definitely have an edge, yet are also timeless. Both the fit and the quality are consistently fine. In fact, once you start wearing pieces by Hope, you’ll be hooked.

BANANATIME, saying the name out loud a couple of times is enough to put a small smile on your face. And if it doesn’t, their luxurious items will; each of these is suited for everyday wear, made from 100% silk, yet still washable without a problem.

Erik Frenken is no newcomer in the fashion world. Still, for those of you who have not yet heard of this ‘fashion man’, we are happy to introduce him to you.

Jewellery: it comes in all shapes, sizes, and materials. It is likely that the decoration of one’s own body is as old as mankind; the practice is truly universal.

One of our questions is answered as soon as Monique appears in the doorway: yessir, of course she wears her own design, at the very least one article every day. We must say that skirt Linda does indeed combine very well with a vintage, sleeveless T-shirt and some flip-flops. Quality casual! Once inside, the atmosphere is nothing but laid-back; flip-flops are dropped and glasses of water are filled.

You might be surprised to learn that the Chelsea boot has been going strong for quite a while now. In fact, the boot, with its well known elastic sides, dates from the age of Victoria and was only picked up by the fashion industry a hundred years later.

That’s the way the fashion world works; the items that you can digitally admire now, were stocked and photographed six months ago. Not that surprising, if you think about it, because creating all this good stuff takes a while.

Can Pep Rey is not your usual brand as their fabrics are woven on authentic weaving machines in Japan. Takes a while, but the results are rather special.

Cotton is the most used fabric in fashion. Thankfully many of our brands are choosing 100% certified organic cotton.

It’s simple really; We love exclusive basics that come with a story and we love a beautiful picture. Meet SOUL-SISTER.

We’d like to point out that a behind-the-scenes tour at Humanoid is not an every-day occurrence. Creative director Sandra Harmsen is not keen on giving interviews. Meanwhile, she is guiding us through the huge office. Seated at a table and equipped with a hot pot of tea, the interview can begin.