Our Stories

Italy calls to mind various associations. The country is best known for its rich culture and history, its delicious cuisine, the temperament of its people as well as their love for beautiful things. This last point holds good for Italian fashion, also, because Italians seem to possess an inner compass for elegance.

The present crisis is extraordinary and makes us rethink the way we live. These are uncertain times, for sure, but also times of opportunity. They teach us that we can live with less: we are buying less and purchasing fewer clothes. Those familiar with our motto will not be surprised to hear this; we have been a firm believer in choosing high-quality clothes which last a long time. As an online store this translates into carrying only those collections that are designed to last or are, even better, timeless and can be worn with pleasure for multiple seasons or years.

'Success as a label or a designer does not depend on launching a whole new collection every six months', as Monique van Heist wondered back in 2012. For if anyone understands what is involved in increasing the lifespan of clothes, Monique does. The past few years she has experimented whether, how, and why people keep interest in the same pieces of clothing.

We are happy to say that in the world of fashion there are more and more sustainable developments. Much attention is now paid to the origins of clothing - from fabrics to factory. Yet this is only the beginning, because the goal is sustainable fashion which lasts a long time, has a small ecological footprint, and is produced in humane conditions. To repeat our Soul-sister motto: 'buy good things, own them a long time'.

Maison Margiela was founded in Belgium in 1988 by Martin Margiela and Jenny Mereins. The label is known for its freedom in choosing its materials, and draws attention for its deconstructive and avant-garde designs

Question: would you ever have thought that the first fashion shows took place in the 19th century? Granted, not on the catwalk, but on the promenades of horse racetracks. It was not until later that the leading fashion houses presented their collections by letting the models pace across a catwalk. An audience of well-to-do customers watched the latest collections while enjoying a drink. It wasn't until 1943 that the first, real Fashion Week took place in New York.

The brand Aiayu has already acquired a large following. Deservedly so, for the label’s collections are nothing but high-grade, durable, and made from honestly produced fabrics.

We’d like to point out that a behind-the-scenes tour at Humanoid is not an every-day occurrence. Creative director Sandra Harmsen is not keen on giving interviews. Meanwhile, she is guiding us through the huge office. Seated at a table and equipped with a hot pot of tea, the interview can begin.

Experts know it, Hope designs definitely have an edge, yet are also timeless. Both the fit and the quality are consistently fine. In fact, once you start wearing pieces by Hope, you’ll be hooked.

BANANATIME, saying the name out loud a couple of times is enough to put a small smile on your face. And if it doesn’t, their luxurious items will; each of these is suited for everyday wear, made from 100% silk, yet still washable without a problem.

Jewellery: it comes in all shapes, sizes, and materials. It is likely that the decoration of one’s own body is as old as mankind; the practice is truly universal.

One of our questions is answered as soon as Monique appears in the doorway: yessir, of course she wears her own design, at the very least one article every day. We must say that skirt Linda does indeed combine very well with a vintage, sleeveless T-shirt and some flip-flops. Quality casual! Once inside, the atmosphere is nothing but laid-back; flip-flops are dropped and glasses of water are filled.

Can Pep Rey is not your usual brand as their fabrics are woven on authentic weaving machines in Japan. Takes a while, but the results are rather special.

It’s simple really; We love exclusive basics that come with a story and we love a beautiful picture. Meet SOUL-SISTER.