Our Stories

We want to follow a sustainable path hand in hand with our customers. And we like to be the online store where there is time and space for collections with a great story and a long lifespan. We believe that things can be done differently.

So Good To Wear stands for traditional Nepali craftsmanship combined with Western design. The designs are minimalistic, sometimes a bit sexy, but always with a striking signature of their own.

Italy calls to mind various associations. The country is best known for its rich culture and history, its delicious cuisine, the temperament of its people as well as their love for beautiful things. This last point holds good for Italian fashion, also, because Italians seem to possess an inner compass for elegance.

She once started in the buying department at various fashion companies in Amsterdam and London, had her own text agency for about 9 years and is now responsible for customer service, warehouse and social media at soul-sister.

After careful consideration and thought, soul-sister is taking new steps in a more conscious way. Read our story about how we'll slowly step out of the regular sale season, focus more closely on timeless pieces and create new sustainable projects.

She is passionate about photography, mother of two boys, and meditates daily: Esther Ausems is the creative force and business savvy behind soul-sister.

Experts know it, Hope designs definitely have an edge, yet are also timeless. Both the fit and the quality are consistently fine. In fact, once you start wearing pieces by Hope, you’ll be hooked.

The biggest benefit of cashmere? Comfort. A commonplace no doubt, but the fact of the matter is that cashmere is a joy to wear, super soft, and almost never too warm nor too cold. Other boons: cashmere is self-cleansing (really!), it lasts for years and years, and it is the most durable fibre.

Monique van Heist was already behind the sewing machine at the age of 8 and also wore her own designs as a child. That she would end up in fashion seemed at least obvious. 'But if I had known what fashion entails, I might have become a baker'.

Maison Margiela was founded in Belgium in 1988 by Martin Margiela and Jenny Mereins. The label is known for its freedom in choosing its materials, and draws attention for its deconstructive and avant-garde designs

The present crisis is extraordinary and makes us rethink the way we live. These are uncertain times, for sure, but also times of opportunity. They teach us that we can live with less: we are buying less and purchasing fewer clothes. Those familiar with our motto will not be surprised to hear this; we have been a firm believer in choosing high-quality clothes which last a long time. As an online store this translates into carrying only those collections that are designed to last or are, even better, timeless and can be worn with pleasure for multiple seasons or years.

Question: would you ever have thought that the first fashion shows took place in the 19th century? Granted, not on the catwalk, but on the promenades of horse racetracks. It was not until later that the leading fashion houses presented their collections by letting the models pace across a catwalk. An audience of well-to-do customers watched the latest collections while enjoying a drink. It wasn't until 1943 that the first, real Fashion Week took place in New York.

The brand Aiayu has already acquired a large following. Deservedly so, for the label’s collections are nothing but high-grade, durable, and made from honestly produced fabrics.

Jewellery: it comes in all shapes, sizes, and materials. It is likely that the decoration of one’s own body is as old as mankind; the practice is truly universal.