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The MOMA label was founded over fifteen years ago by craftsmen Gigio and Daniele Gironacci. A lot has changed since then, but these two Italian brothers have not slowed down. Did you know that MOMA is short for Midnight Over My Action? It’s a reference to how the brothers have been known to burn the midnight oil in order to polish their pieces of art to perfection. In any case, it is clear that the Gironacci brothers possess the Italian designer trait of continuously striving for the highest possible quality.

Manual craftsmanship and luxurious materials are essential to MOMA. Their workshop is located in the beautiful area of Le Marche, halfway up the backside of the original Italian boot. Here, the very best leather is transformed into marvelous pieces of design. MOMA’s footwear is known for its fantastic fit and distinguishable style. On top of that, their use of rubber soles ensures that every single design is comfortable.