The craftsmanship is in the knitting technique, the finishing and the colours with natural raw materials. Traditional items, made with care, with an eye for detail, but above all with respect for people, animals and the environment.
The cashmere adventure of So Good To Wear began somewhat by chance. During a trip to Nepal, the founders, Fons and Jacqui Burger, were struck by the beauty of the landscape, but they also saw the poverty and hopelessness. 'Cashmere was just fluttering in the bushes and the people did not care. It is a valuable commodity, for a reason it is called soft gold', said Fons recently in an interview for a Dutch newspaper. The Rotterdam duo is known as activist entrepreneurs and do not compromise anymore. For many years they have been helping start-ups in poor countries to develop fair trade products with their company GoodToGive.
With their no nonsense mentality (and a special crowdfunding campaign in 2018), they managed to export a number of cashmere bucks and goats from Australia to Nepal. And to cross them on the spot with a breed that can survive at high altitude. Result: a new breed with top quality cashmere. In Nepal, So Good To Wear has now set up the various parts of the production chain, such as hand spinning, dyeing with natural fabrics, weaving and knitting and sustainable packaging.
Why in Nepal? Cashmere has a centuries-old local tradition in Nepal. In addition, the Burgers wanted to breathe new life into the neglected cashmere industry and offer the residents of the town of Ghorka (after the earthquake in 2015) some perspective again. Now 22 people work in Nepal for fair living wages.
Not for profit
The brand So Good To Wear see themselves as a not-for-profit label. They want to make a profit, but they don't do it for the sake of making a profit, nor do they do everything for the sake of making a profit. In addition, everyone who works for the brand is also co-owner. They themselves think it is now time for international recognition. And we think so too. We don't think it will take long, because good deeds have good consequences.