During their journey through Inner-Mongolia (which, for the record, is part of China) Hong Reese-You and Emilie Fenst happened upon a small cashmere producer. Fascinated by the traditional craftsmanship and the softness of the exclusive wool, the two girlfriends founded the brand People's Republic of Cashmere.
Since 2012, the Scandinavian brand has been designing sweaters made from super soft premium quality cashmere, with the Chinese Hong responsible for production and the Danish Emilie in charge of design and marketing. The colours are striking, the designs are almost always basic. The soft sweaters of People's Republic of Cashmere are timeless, for him and for her.