Granted, not on the catwalk, but on the promenades of horse racetracks. It was not until later that the leading fashion houses presented their collections by letting the models pace across a catwalk.
An audience of well-to-do customers watched the latest collections while enjoying a drink. It wasn't until 1943 that the first, real Fashion Week took place in New York.
While back in those days chic ladies used to watch mannequins shuffle by, nowadays it's a somewhat different story. During the Fashion Weeks the most amazing shows are produced, sparing expense nor effort.
Indeed, designers don't just present their collections, they tell a story and offer plenty of inspiration. The audience no longer exists of customers but, among others, retailers, celebrities, customers, the traditional press and last but not least the social media influencers.
A person completely at home in the buzz of today’s world of fashion shows is Christian Wijnants. Since 2003 the Belgian designer has been showing his ever-impressive collections at the Paris Fashion Week.
Wijnants’ is a clear style, known for its fresh colours, handpaintend prints and innovative knitwear.
His designs are simultaneously elegant and wearable and he loves flowing lines. For these Wijnants makes frequent use of the moulage technique; a way of creating new silhouettes by draping the fabric on a mannequins. His predilection for nature, art and architecture is evident in every collection.
‘I love the soft, the romantic; the poetic and refreshing.'
The new fall 19 collection was shown by Wijnants last March in the prestigious 18th century Hôtel Salomon de Rothschild in Paris. The pinnacle of grandeur. Tougher models showed a rather romantic collection, inspired by the prevailing androgynous looks. Quite a challenge for the usually nostalgic designer. What else did we see?
Beautiful colours, hand-dyed prints and refined knits. As always, Wijnants goes his own way, designing what he himself above all likes. ‘I love the soft, the romantic; the poetic and refreshing. But every woman should decide for herself how she wants to wear a piece of clothing,' says the charming designer. Seems more than reasonable to us.