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Question: would you ever have thought that the first fashion shows took place in the 19th century?

Granted, not on the catwalk, but on the promenades of horse racetracks. It was not until later that the leading fashion houses presented their collections by letting the models pace across a catwalk.

An audience of well-to-do customers watched the latest collections while enjoying a drink. It wasn't until 1943 that the first, real Fashion Week took place in New York. 


While back in those days chic ladies used to watch mannequins shuffle by, nowadays it's a somewhat different story. During the Fashion Weeks the most amazing shows are produced, sparing expense nor effort. 


Indeed, designers don't just present their collections, they tell a story and offer plenty of inspiration. The audience no longer exists of customers but, among others, retailers, celebrities, customers, the traditional press and last but not least the social media influencers. 

A person completely at home in the buzz of today’s world of fashion shows is Christian Wijnants. Since 2003 the Belgian designer has been showing his ever-impressive collections at the Paris Fashion Week. 


Wijnants’ is a clear style, known for its fresh colours, handpaintend prints and innovative knitwear. His designs are simultaneously elegant and wearable and he loves flowing lines. For these Wijnants makes frequent use of the moulage technique; a way of creating new silhouettes by draping the fabric on a mannequins. His predilection for nature, art and architecture is evident in every collection. 


‘I love the soft, the romantic; the poetic and refreshing.'


Fashion is teamwork and no designer gets the job done alone. And although Wijnants is still struggling with the current fashion calendar and his crazy schedules, he is happy with the four collections a year. By the way, the current pandemic has caused the designer to look more critically at his own work and it has made him decide to make the collections smaller. It is a good time to take a critical look at the fashion system, according to Wijnants. 


Beautiful colours, hand-painted prints and refined knits. Christian Wijnants is at his best when he can play with colours and prints. He walks his own path and above all he designs what he likes. I love the soft, the romantic; the poetic and refreshing. But it's up to each woman to decide how she wants to wear a garment,' says the charming designer. Seems like a good starting point to us.