Her love for denim is enormous. She thinks it’s the most individualistic fabric imaginable. In 2009, when she could no longer ignore her desire to produce the ideal jeans, Clothilde Alexandra Cruden founded her own label C. Cruden. The ideal jeans were an immediate success and so were her many other designs.
After a few short years, however, she decided to trade her secure retail success for an uncertain new endeavor: creating unique one-of-a-kind items. Nowadays she primarily designs made to order; basic items that are adapted to your personal tastes and preferences. Her knowledge of fabrics is extraordinary and characterizes her complete collection. By the way, both the designing and the (manual!) improvement of all fabrics is done in her own atelier in Rotterdam. Because with so much expertise and collaboration in one city, why produce abroad?