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7d is a Belgian clothing brand for men with its founder, designer Philippe Poelman, at the helm. The born Gentenaar is no stranger to the fashion scene, is well versed in the intricacies of the trade, and prefers to do everything himself. The research, the design, the production and even the sales are all managed by him. So it was Philippe himself, in his Volvo station wagon, who came to our office to show us samples of his latest collection in the back. For him it was the umpteenth consecutive men's collection, for us it was the first. By the way, Philippe is happy to put on each item himself with a smile to show how the fit is meant to be.

The collection of 7d consists of men's T-shirts, trousers, sweaters, jackets, shirts and jackets and can be described as classic modern. The garments are made of exceptional fabrics with special details. In addition, the brand stands for integrity and durability; the fabrics come from England, Italy and Portugal and all clothing is manufactured in Europe with traditional craftsmanship. The finish is important to 7d. Think of the difference a beautiful button or special stitching can make. In short, Philippe designs garments that last for years. Fashionable, understated items that can become your wardrobe favourites.