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Erik Frenken is no newcomer in the fashion world. Still, for those of you who have not yet heard of this ‘fashion man’, we are happy to introduce him to you.

Straight after earning his degree (with honours) at the renowned fashion school Central Saint Martins in London, Frenken started his career at Alberta Ferretti. He left Italy after a few years to work for Viktor & Rolf, followed by the founding of his own label Avelon. It appears as the infamous 'seven year itch' got to Frenken, for after running the label for 7 years he launched a completely new brand in 2017: Frenken.

 
 

This label is all about creativity, about surprising design choices, and doing things yet undone. The designs combine a feminine touch with a nonchalant vibe and an often clear conceptual element. Frenken is trying to make the usual, unusual. He accomplishes this by playing with proportions and applying details in unexpected ways. And with his line of ‘creative classics’ he conceptually reworks familiar pieces into beautiful new designs. Take a look at the unusually oversized Refer blouse, for instance, which is based on the 'ordinary' classic stripe shirt.

 

 

'This label is all about creativity, about surprising design choices, and doing things yet undone'.

erik frenken

 

He presently employs a small team from The Hague which includes his wife Brigitte, who helps him to envision the themes for his collections. The theme of the new fall 18 collection is inspired by the motto ‘stay patient, trust your journey’, which Frenken once encountered online and describes his present situation rather well. Staying calm, walking your own path, and having faith in your own qualities. In the hectic world of fashion there is much truth in such mantras. 

 

 

The collection reflects this inspiration. One example is the use of green, which is considered a source of tranquillity.

 

 

In any case, we are proud to be adding Frenken to our list of designers. So make yourself comfortable while you fully immerse yourself in this new collection by Frenken. Quite tranquil, indeed.

 

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