NOUS means ‘we’ in French, which refers to the Belgian designer duo Geoffrey Gillon and Lore Heyman. They share a passion for beautiful and especially durable fabrics. It was by chance that they came into contact with an Indian fabrics producer which takes pride in using the traditional techniques of dyeing, weaving, and embroidering.
Granted, airplane flights to India are not very green or durable, but the fantastic handwoven and hand dyed silk makes up for it. We think so at least. More so because NOUS does not just look at the quality of the fabrics but also at the quality of the working environment. By only buying locally, it is easier to ensure that both the materials and the labour are honest.
In short, the NOUS collection is produced in socioeconomically fair conditions in India. When it comes to the materials, NOUS gives great preference to natural, pure fabrics such as wool, silk, cotton and blends of these.
All fabrics are dyed manually with all-natural dyes, sometimes using the Japanese technique of Shibori: by folding or stitching up specific parts of the fabric, the craftsman can create stunning patterns and other colour effects.
We are a big fan of the use of vintage saris, as well. These originally Indian skirts are sewn together using a Bengal embroidery technique, called Kantha. As a result of these traditional methods, every single piece of NOUS is unique.
NOUS’ emphasis on fairness in materials and in production is praiseworthy.
Nonetheless, they all share their use of rich materials and authentic flavour. Lastly, NOUS’ emphasis on fairness in materials and in production is praiseworthy.